Privacy Policy

Last updated: 05/12/2025

1. Introduction

Aurelia ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our mobile gold buying services in Sydney, Australia.

We understand that discretion and confidentiality are paramount when selling gold and precious items. This policy outlines our practices to ensure your personal information remains secure.

2. Information We Collect

2.1 Personal Information

When you request a valuation or book an appointment, we may collect:

  • Full name
  • Contact details (phone number, email address)
  • Suburb or address (for appointment scheduling)
  • Photos of items for valuation (optional)
  • Transaction details and valuation records

2.2 Automatically Collected Information

We may automatically collect certain information about your device, including IP address, browser type, and usage data through cookies and similar technologies.

3. How We Use Your Information

We use your information to:

  • Schedule and conduct private valuations at your location
  • Provide accurate gold and jewelry valuations
  • Process transactions and payments
  • Communicate with you about appointments and services
  • Comply with legal obligations under NSW second-hand dealer regulations
  • Improve our services and website functionality
  • Send marketing communications (with your consent)

4. Legal Basis for Processing

Under Australian Privacy Principles (APPs), we process your personal information based on:

  • Consent: You have given explicit consent for us to process your information
  • Contract: Processing is necessary to fulfill our service agreement with you
  • Legal obligation: We must comply with NSW second-hand dealer licensing requirements
  • Legitimate interests: Processing is necessary for our business operations while respecting your privacy rights

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information with:

  • Service providers: Payment processors, cloud storage providers (with strict confidentiality agreements)
  • Legal authorities: When required by law or to comply with regulatory obligations
  • Business transfers: In the event of a merger, acquisition, or sale of assets

6. Data Security

We implement industry-standard security measures to protect your information, including encryption, secure servers, and restricted access controls. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (including NSW second-hand dealer record-keeping requirements), and resolve disputes. Transaction records are typically retained for 7 years as required by Australian law.

8. Your Privacy Rights

Under Australian privacy law, you have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your information (subject to legal retention requirements)
  • Opt-out: Unsubscribe from marketing communications at any time
  • Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC)

9. Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand user preferences. You can control cookie settings through your browser preferences.

10. Third-Party Links

Our website may contain links to third-party websites (such as WhatsApp). We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Aurelia
Email: privacy@theaurelia.com.au
Phone: 0466 266 743
Address: Sydney, NSW, Australia